Creatives for Sweepstakes vertical: launch and optimize your Push campaign

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креативы для Свипстейк вертикали

Today Sweepstakes vertical breaks popularity records in the affiliate marketing sphere. A lot of newbies and professionals start running campaigns with iPhones lotteries and other prizes. A wide range of GEOs, offers, and huge traffic volumes make people try their luck to get profit. But what about the competition? It’s no secret that making your campaign unique and converting is becoming more and more difficult. Sweepstakes are popular for various traffic types but push ads stand out more than others.

In this article, experts of the RichAds advertising platform will share insiders’ tips on the best approaches to preparing creatives for Sweepstakes vertical on the examples of iMonetizeIt offers. Also, don’t miss your chance to know more about how to launch and optimize push campaigns successfully.

Push creatives overview

Creatives play a very important role in CTR and conversion rates of your campaign. They should be relevant to your audience and concentrate on the “pain points” of users. The creative has just a few seconds to attract the user’s attention and make them click.

Any push creative consists of:

  • headline;
  • short description;
  • icon;
  • main image.
    Don’t forget about emojis that will increase CTR by 5-20% 🔥🎁🎉📱

How to prepare creatives for your sweepstakes campaign: best approaches

We’ve chosen the best Sweepstakes offers from iMonetizeIt platform and prepared creatives for them using different approaches.

Offer 1 – 8578 WAP WEB samsung S20 (with prelander) – SOI / HK

🔸 Creative 1 (approach: image of package + 1 new message icon).

“You have (1) new message. Your package has arrived!”

🔸 Creative 2 (approach: a cell phone in somebody’s hands + icon of the gift box).

“Want a new FREE Galaxy? Click here!”

🔸 Creative 3 (approach: a man with lots of cell phones (other gifts) + 1 new message icon).

“You have 1 new message. Log in to win Samsung Galaxy S20”

Offer 2 – 8418 WEB WAP Win galaxy note 20 ultra FB Pixel SOI / PT

🔸 Creative 1 (approach: beautiful girl with a cell phone + icon with a cell phone).

“You are lucky! Samsung Galaxy S20 is yours!”

Offer 3 – 8653 WAP WEB NCC iPhone 11 Pro (with prelander) FB Pixel SOI / DE

🔸 Creative 1 (approach: unpacked cell phone +  icon of the gift box).

Offer 4 – 8654 WAP WEB NFL Jersey V2 SOI / US

🔸 Creative 1 (approach: wide range of gifts + 1 new message icon).

🔸 Creative 2 (approach: VISA gift + icon of the gift box).

🔸 Creative 3 (approach: wide range of gifts + call for taking part in surveys).

Checklist: How to launch a push campaign?

  • Prepare creatives for your campaign. 3-5 options with different approaches will help you to perform a/b testing and choose the most converting push.
  • Set up conversions tracking. This function will help you to implement RichAds flagship features (Target CPA, Automated rules, Micro bidding) and make optimization easier.
  • Choose the GEO of your campaign. Make it following the size of your budget.
  • Set up targeting. Use only basic targeting parameters, for example, mobile or desktop (if you need), but without limit of traffic volumes.
  • Set up impressions limits. Choose 1 impression per day for the start.
  • Specify the cost per click. Choose an average bid asking your account manager for help.
  • Don’t forget about daily budget limits. $25 per day is a perfect amount to avoid unpredictable spend.
  • Choose all available sublists. It will help to engage as wide audience as possible.

Optimization tips

Don’t stop working on your campaign even after a successful start. After getting the first statistics of the campaign the game starts. Now your main task is to interpret this data properly and use it to increase your campaign’s performance.

What can you pursue during optimization?

  • analyze the data you received;
  • replace creatives looking for the best options;
  • implement new targeting parameters;
  • change CPC, impressions cap, etc.

Disable non-converting sources.

If current sources don’t bring you leads then they should be disabled. If you continue wasting time and money sooner or later you will get a huge budget spend.

Analyze clients’ profiles.

One more advantage of optimization which helps you to get more info about your target audience. For example, what browser, device, or OS people use. Exclude parameters that don’t bring results.

Create a separate campaign for new subscribers only. 

A fresh audience may bring you a lot of leads but this hypothesis needs to be checked. Create a separate campaign for choosing “New Users Only” targeting to evaluate the results.

Analyze the performance of your creatives and update creatives regularly.

Even successful creatives tend to burn out in 5-7 days. The audience simply can’t see the same images for a few days. Try change your creatives from time to time to avoid droppong of conversions rate.

The key to success with creatives of your push campaign is in their unicity. Don’t copy someone else’s variants. If they performed great with one campaign it doesn’t mean that you will get the same brilliant results. Get creative with your campaign and try to create something fresh and offbeat.

High-quality traffic from the RichAds advertising platform will help you to make a profit! 🤑

Do you want to get full Sweepstakes package? Download for free.

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