How to Make Summer 2019 a Productive Season for You Business
2018 had brought many changes into the affiliate scene. Latest trends such as the laws in user privacy with GDPR had tilted the industry and made all of us adjust accordingly. Right now, we are a half into 2019. The summer is almost here, and many things are heating up already. What are these things exactly and what should you do with them? Let us find out.
Tip 1: Go Further into Mobile in Tiers 2 and 3
In recent years, mobile has been over the news, going up and up. If you dig deeper than the general optimism though, you’ll get to know that the medium is expanding unevenly on different fronts.
The leading nations are way quicker to adopt technology while the so called developing countries are somewhat behind. Surprisingly, today only 39% of world population is on the grid and using smartphones.
As of this summer and this year, the major frontier are 2nd and 3rd tier countries that are catching up in terms of mobile use. You should act upon this. In terms of verticals, the best will be dating, nutra, games, video and other entertainment for mobile. As for the least preferable, these are cryptocurrencies that have seen too big of a price drop ever since the beginning of 2018.
Tip 2: Make Emphasis on Push Notifications
Under the umbrella of ever-expanding mobile, push notifications are going to keep furthering their potential as well. We have seen this trend already, and you may be confident that push traffic will be dominating this year as well. It’s a an ideal format of today, and it doesn’t require huge investments.
Your verticals of choice should be sports betting, dating, games, music, films and sweepstakes. Dating and Nutra will be on the TOP.
Most of those who wish their pop-up traffic had better yields will transition into push as well. This is going to increase the competition in the niche. The overall quality and the prices will worsen as well, but, nonetheless, for you it will be very profitable.
Tip 3: Adopt the Mobile-First Paradigm of Thinking
A-a-nd we are talking about mobile again. We are indeed because it has to really sink in. It is no longer about making a website and then adding a mobile version. We remind you that way back in March of the last year Google had made it official that the search engine is prioritizing mobile to desktop computers.
Let’s note that a large increase in the mobile top of the verticals was observed even in 2018 (see our statistics below). In 2019, it continues growing.
In lines with this, mind that mobile devices are much less adapted for reading. This is why you should diversify your means of presentation. Make emphasis on video and audio formats over text.
Tip 4: Influencer Marketing
Influencer marketing is vast already, but it’s going to get even bigger. The number of Instagram posts made on influencer basis multiplies with each year. Product reviewers are now being commercially incentivized by the brands. This summer, it’s high time to boost your strategy with this great new emerging marketing niche.
Get to know those who produce great content.Establish and nurture your relationships with influencers and watch your traffic soar.
This summer is especially opportune to get hold of these powerful brand advocates, because soon they are going to get more regulated. The governments are already in the works to categorize influencing as a form of advertisement. Looking into the future, there is probably going to be a mandatory disclaimer in some form added into influencer content.
Despite this fact, people still trust other people and legal obligations won’t change this.
BONUS TIP: Never Forget About Native Ads
Native ads have been popular, and, looking forward into the future, they will only grow. Make sure you have this medium covered.
Native is a great way to target very specific audiences and soon it is going to see new technical improvements in terms of targeting. The moderation will get more strict as well. Only a very unique content of high quality is going to bring results.
Brace Yourselves: Summer is Coming
Hope our advice was helpful to you. May this summer be the most successful for you, BUT do not forget to relax, the sea is waiting for you 🙂