$1577 on XGames Smartlink from Facebook via android app

*Case study was provided by iMonetizeIt partner

Network: iMonetizeIt
Offer: XGames Smartlink
Date: 01/15/2023-01/31/2023
Geo: MX, UA, UY, TR, South Africa, ES
Source: Facebook
Income: $6000
Profit: $1577
Costs: $4423

Hello!

I’ve been working with Dating on free sources for a long time and since November last year I started to test a new vertical, but using the old and favorite scheme 😉

The main hero of the campaign was XGames smartlink from iMonetizeIt, which the manager advised me. Offers are interactive games 18+, landing pages look quite realistic, so I took tests just out of curiosity.

The advantage is that you don’t have to invent a new approach, everything worked perfectly on a proven scheme in Dating!

So here, I’ll show you how I ran traffic from Facebook to games Smartlink via apps.

I took the apps for android for free from iMonetizeIt, they are already looked like social networks and don’t cause any doubts among users, so you can safely use them in your work and avoid additional costs for renting applications from other services.

This way, the smartlink has already been sewn into these webview apps and there are also ready-made landing pages with the native content of our games.

The process of connection of the application is as follows: I get a link to the smartlink, the URL is added to the application stream and then the campaign is launched.

In appearance, the application looks like the screenshots below:

1. App in the Play market

2. How it looks for moderators

But if a real user downloads the application, he automatically gets to the offer and Geo.

A nice bonus, the cloaca is already sewn into the app, you don’t need to bother with this either.

Video creatives should be neutral, but at the same time, we give users a little hint that the content is 18+ and there is exciting interactive game 🙂

Below, I add screenshots of the videos that I uploaded in January, and these were the best ones in the split:

This version of creatives won’t attract the attention of moderators, but it will be more than clear to users.

Accounts

The Facebook audience is quite large. If users have got used to see dating/casino advertising and become more optimistic about it in comparison with regular sites, then nothing prevents doing the same with games.

The only thing we need is to set up a Facebook campaign and buy traffic.

When it was launched, I used warmed accounts from the service, because new accounts immediately get into the ban.

The optimization of the advertising campaign was based on events, with payment for registrations and sales.

There is no need to warm up anything in the app, since we just have targeting advertising on Facebook and we will only promote the application.

By the way, iMonetizeIt has push notifications in the apps that return users to the app, which also improves monetization.

Landing examples

All Geos were tested in turn, I make a bet on Tier 2-3 countries. Mexico, Ukraine and Uruguay worked best for me. Tier 1 was also on the test, but as you can see from the statistics on conversions, there were very modest rates. So in the future, it will be only low-competitive GEOs.

In total, I got over 850 conversions for the campaign, $6,000 in revenue, and the average EPC was $0.16. The cost of the advertising campaign is $4423, and the profit was $1577 for 2 weeks.

Conclusions

Pros:

1. Games vertical at iMonetizeIt works well according to the proved scheme with Dating;
2. Free apps and landing pages provided by the network;
3. A smaller percentage of blocks and bans, but it is better to increase the budget gradually;
4. A test of different creative options, video and a static picture, what will work best;
5. There is a chance to get a profit even on competitive GEOs, if you analyze all the data, but Tier 2-3 work perfectly.

These Geos gave good results for the entire period of campaign, all countries are very promising. Therefore, I can say that this Facebook split with webview apps gives you a chance to get a good profit.

Thanks to the manager Denys for the support! I will continue to work with games and dating verticals 🙂

Good luck to everyone and wish you high results!