$1965 profit on Facebook traffic with PWA app and XGames offers

*This case was based on the campaign from the media buy team TrafficHunt

Network: iMonetizeIt
Antidetect: Octo Browser
Source: Facebook
Vertical: XGames
Offers: WEB WAP AI Ad**t Game
WEB WAP FamilyAffairS*xGame
WEB WAP SimSe*
Period of campaign – 31/01/24 – 06/02/24
GEO – FR
Costs – $2455
Conversions – 80
Earnings – $4420
Profit – $1965
ROI – 80%

Today I’ll share a fresh case study or tutorial from TrafficHunt team based on XGames offers and PWA applications from iMonetizeIt. On January our account manager offered us to test an exclusive XGames offer – AI Ad**t Game in France, also in addition we added a couple of top offers – SimSe* and FamilyAffairS*xGame, as well as Geo FR. All the traffic was launched from Facebook through PWA apps on XGames offers.

Firstly, PWA apps appeared at iMonetizeIt at the end of last year and we have already tested them on Dating, and now we have tried on XGames. Previously, it was quite common to run traffic through webview apps, but there are a lot of problems with bans and I had to waste time on constant restarts of campaigns. Therefore, PWA are still winning in all respects, because their main advantage is the absence of bans.

Also, all the staff like offer link, cloaking, analytics, tds, postback, push notifications are already included there.

Creatives

As for the main preparation for the campaign, we need to make only one thing – creatives for Facebook, everything else was provided by iMonetizeIt.

We used creatives with some 18+ elements for this niche.

Using this type of creatives, the results became higher, but accounts were banned more often, so we decided to use 2 flows – mainstream and 18+. After any ban, it’s possible to unique the banner and try to upload it again, sometimes this gives a positive result.

In case of frequent bans of accounts, you can try replacing/rebuilding the PWA.

iMonetizeIt provides a unique flow from PWA to offer, which allows you to achieve such a high ROI. Since the network has its own PWA development, we didn’t have to bother with sending out pushes, designs and paying for the rental of PWA services; we concentrated only on creatives, avoiding bans of accounts and targeting.

Settings

To connect proxies to Facebook accounts and login for further launch of the campaign, we used the antidetect – Octo Browser.

According to the results of our tests, OctoBrowser has two big advantages in comparison with others, there is the speed and processing of their browser, and these points are the most important points for us.

We usually use the “Team” subscription – the cost is 169 tokens (1 token = 1€) per month (current price 119€).

We used many accounts during the campaign and all the tests. In the work we used kings and autoregistration accounts.

Virtual cards for Facebook were taken from the EPN service.

Facebook settings

So, we have already figured out the consumables, created creatives for all future campaigns, and now we can move on to the main settings on Facebook.

Language: French

Target audience: Men 25+ without interests (general audience), mobile devices – Android 9+ version

Reg2pay was from $0.17 to $0.25.

Click2reg FR – 24.29%

Reg2sale FR – 2.89%

The data above is worked only for Geo FR, but also we tested ES, UK, USA, IT.

You can request all the current Geos that can help you to achieve good results from the manager.

Conclusion

Statistics of the case study:

In total, the exclusive WEB WAP AI Ad**t Game worked best for us in 7 days, here we have got 4652 clicks, which converted into 753 registrations.

According to the offer WEB WAP FamilyAffairS*xGame – 1792 clicks and 420 registrations.

And the lowest result came from WEB WAP SimSe* offer – 95 clicks and only 12 regs.

$2455 was spent on consumables (cards, accounts, proxies) and purchasing advertising on FB.

As a result, we received $4420 from three offers taking into account the optimization.

Profit: $1965 (ROI 80%).

As practice shows, PWA works no worse than webview app and it is much more stable.

And finally, I share some advice: communicate with your account manager more often, he/she will help you find the right solution and advise on all issues!