Affiliate marketing advertising guide

Affiliate marketing is an internet marketing technology that consists in advertising websites, goods and services at the expense of partners.

For several years, affiliate marketing promotion has been considered one of the most promising niches among people who have at their disposal the right tool to redirect traffic.

There are many ways and types of affiliate marketing advertising, ranging from search engine optimization to branding. The most popular tools are contextual advertising and SEO. This combination covers the target audience as much as possible. Other means (Google and Yandex services, SMM promotion, email and content marketing, working with blogs and forums) are secondary against this background.

All techniques used to advertise services on the Internet require an integrated approach. It is necessary to evaluate the performance of each, distributing the advertising budget depending on the effectiveness.

Modern ways to promote affiliate ads

Any effective way to advertise services is aimed primarily at informing users. After all, even the best product and popular service will not be able to sell if no one knows about them.

Advertising on the Internet is significantly cheaper than traditional TV, radio and print media. Ignoring advertising on the network leads to a drain on the budget and loss to competitors. Quality websites are able to generate profit and attract customers.

Ways to advertise affiliate marketing ads:

• Site.
• Contextual advertising.
• Targeting.
• Social network.
• YouTube.
• Content marketing.
• Aggregators.
• Review sites.
• Yandex and Google directories.
• Retargeting and remarketing.
• Email marketing.
• Mobile advertising.
• Banner advertising.

Each of this set of actions has its own characteristics. Having set priorities and determined the reference points of promotion, a marketing plan is formed for each chosen direction. Each method is able to bring traffic, becoming an alternative to the usual methods of offline advertising.

How to make money on it and where to start

If you are interested in the topic “affiliate marketing ads”, you can easily find case studies, what it is and other information on the Internet. However, we want to first talk about what to look for at the start.

The main goal of webmasters is to compensate for all the costs of attracting traffic and, in the ideal case, to get a good profit. How to achieve such a result? First of all, you must determine the right combination of offer and advertising affiliate network to which traffic will be redirected.

To make a profit, you need not just randomly show ads to any audience, but also clearly understand who and why to attract. Therefore, it is better to start with experimental campaigns at low cost.

Sources for affiliate marketing promotion

The goal of any affiliate is to buy traffic cheaper and sell more expensive, filtering by GEO and interests. Below we have presented several traffic sources:

Contextual advertising through Google AdWords. It is possible to receive traffic with already set parameters of GEO, gender, devices, interests, etc. Traffic volumes are large, quality is high. However, this traffic can be expensive, especially when it comes to popular queries.

Targeted advertising through social networks: Facebook, Instagram and others. These are good traffic sources with several benefits. In social networks there are users in almost all actual niches. But more importantly, you can immediately receive traffic filtered not only by GEO and interests, but also by age, gender, marital status, interests, and other available parameters.

Install services. The operation of the services is built as simply as possible: users install the necessary applications and receive rewards for their actions. Such sources are relevant for mobile offers and only if such services are allowed by the offer itself.

Motivated traffic advertising. The principle of operation is similar to the services described above. Exchange users perform certain actions and receive rewards for this. Actions can be different, from simple registration on the site to launching online games or special actions on the specified site.

Paid advertising on other sites. In this case, you need to contact the owners of the resources yourself and negotiate the placement of advertising materials. As a rule, traffic in this case can be bought cheaper, but you must be sure that this is exactly the audience that you need. Also, this traffic will not be filtered by GEO or interests.