Affiliate Marketing Trends 2022

Affiliate marketing is the perfect way to make money online. Allows you to work anywhere in the world, at any time and with almost any budget. What’s waiting for affiliate marketing in 2022? We have prepared up-to-date statistics for you and picked up the hottest trends, don’t miss it!
Since the affiliate marketing continues to seethe and develop, there are new GEOs, offers and approaches.

Trends in affiliate marketing

Many affiliates agree that in 2022 we will have new trends in GEOs – Africa and Latin America. And if Latin America has become a trend for a long time, then exotic countries like Nigeria are expected to appear in the Tier-3 segment.

Another global trend is the active flow from Facebook to other advertising networks. Now in TikTok you can work with large volumes of traffic without trouble.

TikTok ad is actively developing and in 2022 as affiliate marketing trend, most likely, we will also see some difficulties with blocks and bans. In 2020, the working conditions were more light, and in 2021 moderation became tougher. Although there is an insider that some GEOs can add automatic moderation.

Best affiliate marketing trends for online marketing

Social commerce 

Social commerce (s-commerce) is not a new term, but is growing affiliate marketing trend. However, not everyone has yet realized its significance.

This is a trend of e-commerce, when a company or an entrepreneur promotes products through social interaction, social channels on the Internet: in conjunction with work in social networks and instant messengers, influencer marketing, customer reviews.

In general, it warms up the audience in every possible way and communicates with it, helps to make purchases on convenient platforms.

A cool example of this successful affiliate trend is Chinese WeChat. Communication, online sales, content, and entertainment have merged together here. Another example is the solutions for commerce built into social networks (Instagram, Facebook, TikTok).

Video trends

For anyone who looking how to make their work in affiliate marketing more profitable, the use of video cannot be ignored.

Customers adore video content, and this has proven to be the most effective way to sell a product or service in affiliate marketing in 2022. According to a survey by Hubspot, in 2020, 86% of businesses used video as a marketing tool.

Whether it’s on Instagram or YouTube, videos help build customer trust, for example by showing live demonstrations of how to use the product and connect with the audience. This is backed up by Wyzowl research: 84% of consumers said they bought a product or service after watching a video.

This trend is also valued for search engines. A page with video content is much more likely to appear on the first page of search engine results and bring traffic.

Influencers as growing affiliate marketing trend

The disadvantage of this affiliate marketing trend is that big bloggers and media personalities often ask for high commission that not every webmaster can afford. And the effectiveness of such advertising campaigns can not always be calculated.

A worthy alternative is micro influencers, bloggers with less than 100k subscribers. They are not overwhelmed with advertising offers, so it is easier to negotiate with them. As a reward, by the way, you can offer a part of the earnings from an advertising campaign. Or barter (advertising in exchange for a product).

Verticals in affiliate marketing in 2022

Sweepstakes

Sweepstakes has remained in trends. There are a wide selection of GEOs, numerous available offers and different types of funnels.

Sweepstakes vertical works well in pops and pushes. Especially using new push formats that allow you to unroll ads on devices. One of the main trends of the past year is changing user behavior.

Previously, trends on iPhones works great with Sweepstakes and affiliates were actively creating  advertising campaigns on the eve of the release of new models. Increased interest in lotteries is observed on holidays. If you learn a specific GEO and find eventful reasons to launch advertising campaigns, you can get very good CR and ROI.

Dating

Dating is always a trend in affiliate marketing. According to Technavio, online Dating market is growing steadily and will grow by $4 billion by 2024.

Offers convert well in this vertical, especially with new approaches. Also this trend is moderated well in Google, Facebook and Tik Tok with light creatives. Cheap traffic sources are also suitable for Dating – popunders, push notifications, teasers.

Webmasters with small budgets should definitely take a closer look at

Dating Smartlinks. Although, it is easy to get profit with them with a minimal budget and little work. Especially when you consider that the sphere of online Dating is in a stage of active growth.

Conclusions

In 2022, it’s time to break into the affiliate marketing and start to work on Dating and Sweeps because here:

• Huge paying audience. Europe, Asia, and Latam have a lot of mobile traffic in tier 1-3 countries.
• You can use different traffic sources.
• New GEOs are being actively developed.

As for other verticals in affiliate marketing, the most profitable niches will be finance, cars, healthcare. The biggest profits will be made by webmasters who enter these niches through content business models. Other promising categories are education and fintech.

Experts believe that the main trend in a 2022 – the rise of e-commerce—will only get stronger in 2022. People will continue to shop online, which means that affiliate marketing will be in full swing.

There is always a place for newcomers in affiliate marketing. There are more and more social networks, options for generating traffic, so the threshold for entering this area is lowering. This, by the way, leads to increased competition, so webmasters will have to work harder and better in order to succeed.