Affiliate vs partner marketing

Affiliate vs partner marketing

Many consider affiliate marketing to be one of the most effective promotion methods. Even though email campaigns, search marketing or PPC advertising show higher efficiency, but if we talk about cost, then the leader is not so clear. So what is it?

Affiliate marketing is a technology of promotion on the Internet, in which a partner paid a certain amount for a targeted action performed due to his activity. Any target action can mean anything: a visit, a lead, a purchase, whatever.

As a rule, visitors are redirected to the customer through banners, posts, links on a partner site. Affiliate marketing includes many of the standard online promotion tools, such as SEO, email marketing, display advertising and more.

Affiliate programs can be divided into 2 types:

• Resale. Search for partners who buy your goods in bulk at special prices and then resell them.
• Affiliate (referral programs). This is a search for partners who will help you sell products by placing links to your site in various sources, advertising traffic to your site.

What is partner marketing?

Partner marketing is a great way out for those who do not want to invest a lot of their efforts and finances in advertising. With the help of referral systems, you can secure a flow of customers and increase sales at the expense of your partners. This way you will definitely not waste your advertising budget, because affiliates get their payments after the fact of the result.

What better to choose affiliate vs partner marketing?

There are a huge number of advertisers on the Internet – tens, hundreds of thousands

and many of them are represented in Affiliate networks (CPA networks) in different niches.

There is an advertiser who sells a specific product. This product costs a certain amount of money. Part of this money is provided for deductions to its partners who will make sales of this product.

You, as a partner of this advertiser, can choose from a huge number of offers that you like. These can be ordinary eCommerce (shoes, clothes, consumer goods), household appliances, electronics (phones, computers), online games, travel companies, Chinese goods, etс.

Then you connect to an affiliate program of your choice, and begin to provide information (advertise) this product to other people. Let’s take a look at how we can share this information.

After that these people come to the advertiser’s website, make a targeted action there – the purchase of this product. And the advertiser pay you a part of this money. These are your earned commissions.

Thus, Affiliate vs Partner Marketing is an absolutely legal pure market associated with the distribution of ordinary white goods.

The meaning of affiliate marketing is that the advertisers of the product are ready to pay you for potential clients on the site. And they will buy his goods or perform other targeted actions .

Affiliate marketing as one of the ways to make money on the Internet

There are several main ways to make money on the Internet:

•  eCommerce (electronic commerce).

— SEO-promotion of resources.

— Advertising on your own content: promote groups in social networks, make your own blogs with high traffic, etc.

— Info business (creation and sale of info products).

In principle, despite all the variety of ways to earn money, the basic earning model is the same:

— There is a Product and People who can buy it.

– It is necessary to “correctly” present the goods to these people.

“People buy the product, and you get your commissions…

This model also works in partner marketing.

Difference between affiliate and partner

Partner marketing and affiliate marketing are two different concepts. Let’s look into them in more detail.

Affiliate marketing is different from traffic partner marketing. Affiliate marketing is a standard way to earn your commissions by selling someone else’s product. In this case, it is not at all necessary to have your own product, you just need to help sell someone else’s product.

As a real-life example: any regular or online store that sells Coca-Cola is engaged in affiliate marketing.

But partner marketing is a special case of any affiliate marketing. But it has the only difference – in partner marketing, you get paid for certain targeted actions that the buyer, lead or application you referred has performed.

Benefits of Affiliate and partner marketing 

There are several aspects of affiliate marketing that make it a good business option, including:

• Low start up cost. Most referral programs are free, so your costs are usually related to your referral/marketing methods.
• There is no need to create a product or service.
• No need to stock or ship goods.
• Work anytime and from anywhere in the world as long as you have internet access.
• Passive income potential, depending on how you market your affiliate programs.
• Can be integrated into current remote business to generate additional profit.
• Ideal for bloggers, information entrepreneurs and anyone with a website.

Conclusions

It is hardly possible to find an arbitrage specialist who has never run out the entire budget into a loss and has not suffered a loss. In arbitrage, you must be prepared to lose money. And if you fear that this loss is stronger than the desire to earn a lot, then affiliate marketing is not for you.

Partner marketing is a downfall. Consciousness and personality are required. Good sources of information in the public domain are not enough.

Affiliate marketing is not a field for the lazy and faint of heart. It requires high expertise, a lot of effort and time, endurance, a level of patience and perseverance. But if you pass the test of strength, then he will reward you royally.