Dating Ads Guide
Dating Ads Guide
Today, there are more than 8,000 online dating services in the world, and every year their number is only growing. The demand for dating sites has always been quite high. Nearly half of Internet users are single, and 20% of them will use online dating services, which will increase the market turnover to $12 billion.
Dating is one of the most profitable affiliate verticals. Now this is considered an evergreen vertical, because people will always look for a mate and relations. In 2022, during the pandemic, online dating ad has become even more profitable. After all, many people want to get to know each other without leaving home.
In this article, we will figure out whether there is a demand for dating ads and sites, consider types of offers and payment models.
Pros and cons of working with dating
Among the advantages of Dating vertical are the following:
Relevance and femand – people will always get to know each other, and there is nothing to add to this;
A wide choice of traffic sources: there are no strict restrictions on traffic during promotion. Motivated traffic and spam, fraud are prohibited. However, one thing to keep in mind here is that many ad networks impose restrictions on dating site ads;
The ability to choose a dating offer with the optimal commission model:
CPA (payment for a target action at a fixed cost – this is registration, buying a private chat and other actions that bring profit to the platform)
CPI – payment for downloading the application.
CPS – payment for services on the advertiser’s website.
CPL/PPL – pay per lead. It can be any contact information filled in on the site (name, e-mail, phone number, postal address).
The CPL / PPL payment model is separate into two types:
SOI: single opt-in (the user simply submits his email address without confirming)
DOI : double opt-in (the user submits his email address and confirms within the mail he got)
Most advertisers charge commissions on RevShare – the affiliate receives a certain percentage of the profit of the site for registering a client and other actions.
Types of offers and payment models in Dating
Types of offers:
Mainstream dating – products where users are looking for dating for long-term relationships.
Casual Dating is one of the types of dating offers. As a rule, traffic to such offers is attracted through advertising networks, in which provoking dating advertising is normal.
The Business Model of the Online Dating Advertising
In the dating industry, there are many ways to monetize users. Below you will find a description of the two main approaches.
- Subscription to dating services. This model expects that users regularly pay a fixed amount to use a dating website or app over a given period.
- Shareware model. After registration, the user gets free access to the main functions of the site or application. At the same time, the application continues to generate income:
Advertising: views, clicks, transactions, and so on.
Additional features: Basic features are free, while users can access additional features for a fee.
Traffic sources in Dating
Despite the general wide popularity of the vertical, even for such a long time, dating continues to be profitable in the affiliate market. We must not forget about the high competition and ongoing popularity. This is very important, because it directly affects the conversion.
Dating offers usually bring good profits and convert. Despite the high competition, you can still make good money in this vertical. The best traffic sources for dating offers are teaser, social networks, targeted emails, ad networks and push notifications.
First, there are teaser networks. The reason for this is cheap traffic. And also – a large selection of teaser networks, where dating offers come in great.
The next, popular traffic sources are Facebook and push notifications.
As for the pushes, they are still alive. There will definitely not be any problems with moderation here. But it is worth remembering for pre-landing pages. Not all networks allow explicit dating landings.
How to work with Dating ad?
To get started with this vertical, you should decide on a few key points:
Target GEOs: you need to choose the right GEOs for work: the USA, Asia, Europe, or others countries.
The direction of the offer is mainstream or casual (dating for “one night”). The second option is somewhat more difficult to promote due to the conditions for moderating ads on various sites;
Target audience – as a rule, brief information about the desired target audience is already in the offer description. Some categories of dating offers have a narrower audience (for example, niche dating), but it doesn’t mean low conversion.
Dating creatives
1) Make unique creatives
Even if you use a creative from a spy service, change it: adjust the brightness/contrast, mirror it, add emoticons or an exclamation mark to the text. When using dating ad already uploaded to the system, traffic to your creative may not even go – these are the algorithms.
2) Check Relevance
It is important to maintain the overall flow to increase the probability of a conversion. We select a girl for the creative, approximately similar to the one on the offer, the text on the creo and the information on the offer should be connected. In this way, you will achieve high relevance and increase CR.
3) Use photos of real people
Photoshopped photos are less credible than photos of real people, especially in dating.
4) Adapt creatives to the selected GEO
Be attentive to the traditions and preferences of your target audience. You need to understand that the same creative is not always suitable for different countries: look for similar pictures, but with different girls. Obvious, but still: Use the language your target audience speaks.
5) Fight Banner Blindness
Many people no longer notice ads, so the main task of an affiliate is to attract the user’s attention. Creating creatives is a creative process: use provocative phrases and bright visuals.
Thus, Dating vertical is promising due to its constant relevance and demand, the ability to find profitable offers, and a wide choice of traffic sources. But at the same time, dating requires some experience: for a beginner, this vertical can be quite difficult. For beginners, we recommend to work with free traffic – social networks.
