Dating creatives in affiliate marketing 2022
Hi! Today, the iMonetizeIt team decided to find out what the best dating creatives should be. Together we’ll take a look at what triggers work for dating. And which approaches convert well when you’re advertising into dating from different traffic sources – TikTok, WhatsApp, Facebook, push traffic, and even Google Ads. And to make it clearer, in this guide we’ve collected examples of the best dating creatives of 2022. Read on and look for fresh ideas!
The Best Dating Creatives. What Is It?
In order to understand what should be the best dating creatives, let’s remember how it works. Dating is a vertical, where the offers are different dating sites. The goal of the publisher is to bring the user to the page and motivate him to sign up. Creatives in dating – part of the sales funnels.
Regardless of the format, dating creatives have two components – visual and text. They work in pairs and complement each other. Creatives for dating should attract and focus attention. And at the same time, call to register on the advertiser’s site. But the direct invitation does not always work, as well as a bright picture. And here to help come up with special techniques – triggers.
Triggers in Dating Creativess
The trigger is a term from psychology but is also used in marketing. The word means a “pull the trigger” like a gun – which triggers a certain reaction and action. In our case, the user must want to click on the creative and move on. iMonetizeIt tells you what triggers work in creatives for dating.
“Act!”
The most straightforward and workable creative trigger. What works here is curiosity. If you see someone on WhatsApp dropping a video or sending a voice message, 99% of the time you will click. If only to see who it is. And if the video is explicit, it’s doubly curious.
Example:
“You’re handsome.”
Flattery is one of the most effective triggers. Regardless of gender. If you’re pouring with fluff, try imitating messages like “You’re beautiful”, “I want to be with you”, “You’re wonderful”, etc.
“I’m around.”
This approach is most often used in dating apps or pushes. It suggests swiping photos of girls who are supposedly “nearby”
Example
Google Ads Dating creatives
Advertising on Dating vertical with Google Ads is not easy. After all, there are a lot of restrictions for Dating creatives. But you cannot lose such a source. His reach is huge, and the audience is already “warm”, especially in search ads. So iMonetizeIt collected techniques that will help to make the dating creatives for Google Ads and not to be banned at once:
- Avoid “trigger” words – this time, trigger words not for TA, but for Google’s algorithms. It’s anything to do with *** and any obscene language. Experienced publishers advise removing the word “dating” as well;
- Creatives are as white as possible. No nudity and provocations, even if it is 18+ dating. Everything should be just a hint;
- If you’re advertising from Google UAC on Dating apps, whiten the creos as well. The simpler the creative, the harder it is for the algorithm to ban you.
Example
Facebook Dating Creatives
Facebook’s rules for dating creatives are very similar to Google Ads. Creos must be as white as possible. You have a choice of three formats:
- Picture+text;
- Video creations;
- Gif+text.
Which one you choose is up to you. But many cases suggest that in 2022 it’s a picture + text that converts best on dating. The user has already committed one action – click to view ads. Therefore, the audience is already partially warmed up, and it is easier to decide to register with the offer.
Example:
TikTok Dating Creatives
We’ve already done quite a few guides and posts on this source (you can read them by clicking here). TikTok is now becoming one of the top sources for dating. The main format here is short videos. But advertising and through the comments, and through the description of the profile. Here are some of the best options for dating in TikTok:
- Use thematic hashtags below the video (#girl, #blond, #fyp, #viral).
- It’s best to upload videos no more than once every 2 hours. If you upload a new video every 30 minutes, there’s a good chance you’ll end up in a shadow ban.
- Do not close comments, because any activity gives a big push to recommendations.
- TikTok traffic requires multi-stage funnels. You can take a user to a closed Instagram, Snapchat, preland, warm up and push them there, moving him to the right offer.
- TikTok likes to promote videos with any trending challenges. Another example, relevant to the actuality of Dating offers, we give below:
Example
Pushes Dating Creatives
If your advertiser allows push traffic, make the most of the push opportunities. The same rule applies here as to other sources: the creative must hook and engage. Here are a few of the most converting approaches in push marketing:
- Imitation messenger on social networks or a dating site – “Susanna left you a message”, “Eleanor invites you to a videocall”, “You have a new message from…”. Or just “Hi! Do you want to meet?” Even better envelope personal appeals: “I missed you,” “Why aren’t you answering me?”
- “Pain points” – “Hi! No one to spend the evening with?”, “Are you still without a date?”, “Broke up with your girlfriend?”. If the hits are accurate, conversions won’t belong in coming;
Example
Conclusion
- There are triggers that work almost without fail on everyone. These are the main human weaknesses – curiosity, attention-seeking, laziness, and fear. And, of course, the desire for relationships. If they are competently used in the dating creatives, conversions will grow like by leaps and bounds;
- Each source of traffic requires a different approach. What will come in pushes, Google Ads simply will not accept. Take into account GEO, age, and the interests of your target audience;
- Creatives for keyword stuffing can’t be done by hand. But there are many services that will help you create them for free. And do not forget to test!
That’s all. Make fiery creatives and make only profits! And iMonetizeIt team is waiting in our blog for your comments and fresh Dating profit cases!
