Dating traffic: optimization tips

Today, based on statistics, one in five couples meets on the Internet. The number of people registered on dating sites is at least 300 million people. And the number of dating sites in the world has already reached more than 1,000.

In addition: almost all of these dating sites offer their users paid services, such as premium access or paid gifts (likes). All this shows that dating sites have money and are willing to pay for new subscribers.

As such, affiliate marketing for dating sites can be a good opportunity to make money.

Affiliate marketing means that traffic is bought in one place (cheap) and sold in another place (expensive). So, almost nothing is required from an affiliate specialist, except the ability to find where to buy traffic at an affordable price in order to resell it to the dating sites with a good markup.

You do not need to have your own site with a large attendance, you do not need to pay for its creation and configuration. And you can start with a minimum budget (a few hundred dollars). So affiliate marketing for dating sites can be called an activity that does not require large investments.

Features of the Dating Traffic

First, almost all dating sites use affiliate programs as their main way of attracting clients. So it is no exaggeration to say that this is a “gold mine” for the affiliate specialist.

Secondly, in order to make money on dating traffic sources for such dating sites, it is usually necessary to ensure not only that the user goes to the target website, but also that the user takes a targeted action. In 90% of cases, it is registered on the site, during which he enters his personal data and gets access to the main functionality.

This means that reward when working with dating traffic is usually paid according to the CPA model: in order for the affiliate to receive his money, the users must perform a certain action on the target website.

The advantage of this approach is that in the case of such an action, the webmaster is paid more than for the usual transition, which has not brought the site owner any benefit. And if registration has a paid option, you can rely on a percent of the profits of the dating site.

Tips from iMonetizeIt to increase your profits on dating sites:

1) Affiliate traffic for dating sites usually assumes that the traffic must be split, even if at the target site it will be combined again. In other words, women from Lisbon should be offered to meet men (also from Lisbon), and men from Warsaw should be offered to meet girls in the same city.

2) It is also worth keeping in mind that dating sites divide their traffic by age category (18 to 60 years old).

3) A very important thing to consider is the purpose of dating on a particular site. If it is a dating site for a serious relationship, this also affects the choice of target audience (for example, married people can be excluded), and the design of the ads (explicit photos are undesirable). On the contrary, “Сasual dating” assumes all this. In most cases, each dating site belongs to either the first or the second category, and does not mix different traffic.

4) Test, test and test again!
In practice, this comes down to the fact that you need to create about a dozen ads, taking into account the most important segments of users. Then you need to provide their impressions and analyze which ads bring the most results. This “result”, of course, should not be considered clicks on ads, exactly those actions that bring the webmaster payment.

Best traffic source for dating offers

One of the most simple sources where you can buy traffic in any volume is social media, whether it’s Facebook, Twitter or Instagram. Usually, default ways are used for this:

• Targeted advertising (good for the ability to set specific options for your target audience).
• Post ads in communities where the relevant audience can be found.

The advantage of traffic for dating sites is that the target audience for them can be found almost anywhere, whether it’s a fitness community, a chat about fishing, or a forum on making money online. So your ads can be broadcast as widely as possible. Of course, it makes sense to set the purchase of traffic with payment for conversions. In this case, you can safely show them even where the target audience is not so much. In fact, someone who is not interested in dating, simply will not click on ads.

Due to the fact that dating is one of the most popular vertical of interest to practically everyone, it doesn’t require any fine-tuning of the target audience. Experience shows that traffic to dating sites can come from almost any source. All that is required here is the timely redistribution of power, which means comparing the performance of different sources and transferring the main efforts to those that show the best conversion rate.

If you want, you can advertise traffic to dating sites for free (free traffic from socials). For example, create a few accounts in social networks and communicate with the target audience (create a profile of a beautiful girl and write to men, offering them to register on the needed website and continue communicating there). However, this requires a lot of resources (in particular, time and creating new accounts), so the costs are similar to those that you would spend if you just bought cheap traffic.

How to correctly set up traffic to dating sites?

It is not difficult to do these things. The main attention should be paid to the design of ads.
First, the message. It should be as clear as possible. If it’s dating for a relationship or casual dating, it’s worth saying it directly to filter out unnecessary people and not pay money for their conversions.
As for the text of the ads, it can be as simple as possible. “Are you lonely? Text me on….”, or “Do you want to go on a date?” –  are some of the best options. But writing “Register on a dating site” is highly undesirable. The user should see the site after he clicks on the link.

Second, photographs. It is a mistake to take a single picture of a girl and show it to all the men. Everyone has different tastes, so it’s much smarter to show a dozen pictures of different girls. On top of everything else, it suggests that the site has a great choice of whom to meet.

Third, the target audience. Men click on links and make conversions (as well as registrations) much more often than women. For this reason, men can be the main target when running ads aimed at a dating site.

Fourthly, a huge number of users of dating websites visit them from mobile devices. This means that it makes sense to show ads for such services to the users of such devices. For example, to show them in mobile applications, in games, as well as on sites where a large number of people visit.

Finally, in order to make money on affiliate marketing with a minimum of time, it is recommended to use affiliate networks that allow you to place several ads on dozens of websites and sites at once, once you set them up. For example, if you want the best dating traffic monetization, you can register for this in CPA network iMonetizeIt, which unites advertisers, webmasters and affiliates with a large number of offers.

Despite the fact that attracting traffic to a dating site does not look like the most difficult task, there is very high competition. That’s why you should not only look for different sources of traffic but also test different ads. The more different strategies you use, the more chances you have to find one that will bring in a huge income.