New native funnel for XGames vertical

Do you know that IMI XGames Smartlink has a hidden superpower?

And it’s not just exclusive offers 😉

This time, we’ll show you how to increase your conversions using our new native funnel!

IMI team has developed a logical funnel for each offer that allows you to create the most seamless transition between the prelanding and landing page of the offer for user’s comfort!

Also, it’s worth noting our prelands with unique thematic designs, HD backgrounds, original texts, where we’ve added the following features: sound, timer, locator, comments of users, security of logo and much more!

As a result, you have profit and high income, it’s proven by our tests 😉

Let’s use exclusive offer Resident Devil Village as an example:

The first picture shows a native prelanding, which is close to the style of the product. Our system automatically adjusts the preland for each offer, making the user’s path through the funnel as organic as possible!

As result, we save the style, brand name, background and moreover improve the funnel with questions on the preland collecting more detailed data about user! 

The results of our split-tests:

For the tests, we’ve taken as example one of our top partner, who was working with IMI XGames Smartlink. A 50/50 split test was launched between a native funnel and another funnel where preland interacts with a native offer, as a result we’ve got the following results: 

• Number of visits 28572 (Test) | Number of visits 29428 (Basic)
• Number of conversions 80 (Test) | Number of conversions 48 (Basic)
• Revenue $925 (Test) | Revenue $555 (Basic)
• EPC $0.1773 (Test) | EPC $0.0947 (Basic)
• EPV $0.0324 (Test) | EPV $0.0189 (Basic)
• CTR 18.26% (Test) | CTR 19.91% (Basic)
• CR 1.53% (Test) | CR 0.82% (Basic)

The test variant is significantly better and we’ve got 2x growth of CR, EPV, EPC in comparison with basic!

In conclusion, we can safely say that our native funnel on XGames vertical really works! The last tests only prove this fact that creating of native funnel significantly improves your results.