ТОP 5 Geo on Dating Smartlink: France, Italy, Sweden

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April 21, 2022

Hello!

Meet fresh list of Top 5 Geo on Dating Smartlink for the week 18.04-22.04.2022
by TL of IMI performance and author of Telegram channel #Vpolgolosa

1. France

Volume growth – 19.1%, EPV growth – 11.8%

***local

Average payout $3.6
CR 9.4427%
EPV $0.1131
EPC 0.4254$
Target audience – men 21+
traffic type: WAP
Number of steps in registration forms – 6

Pros: simple and short registration form with field options, product adaptation to the browser language

Cons: aggressive landing, no language adaptation of the landing.

min payment € 0.99 – 1 day subscription
payments: VISA, MASTERCARD, American Express, Discover, Diners club
Targeting Recommendations: Mobile iOS

2. Italy

Volume growth – 18.9%, EPV growth – 24.3%

Flirt*****DOI

Average payout $3.25
CR 7.3576%
EPV $0.0852
EPC $0.2993
Target audience – men 25+
traffic type: WAP
Number of steps in registration forms – 9

Pros: simple registration form with field options, no rotator, coin model

Cons: DOI, aggressive landing, no language adaptation.

min payment 3€ – 3 messages
payments: VISA, PayPal
Targeting Recommendations: Android

3. Sweden

Growth in volume – 39.0%, EPV growth – 22.9%

Single**** SOI 25+

Average payout 6.4$
CR 10.9043%
EPV 0.1025$
EPC 0.8760$
Target audience – men 25+
traffic type: WEB
Number of steps in registration forms – 6

Pros: simple and short registration form with field options, the adaptation of the landing page and product to the browser language, coin model.

Cons: aggressive landing, the advertiser uses product rotator

min payment 49 SEK ($5.11) – 110 coins
payments: VISA, MASTERCARD, PayPal, Google Pay, ApplePay, Trustly
Targeting Recommendations: Desktop

4. Austria

Volume growth – 16.1%, EPV growth – 21.9%

****rfeliebe

Average payout $3.58
CR 6.3993%
EPV $0.0412
EPC $0.2894
Target audience – men 21+
traffic type: WAP
Number of steps in registration forms – 11

Pros: language adaptation of the product to the browser language

Cons: aggressive landing, the advertiser uses a rotator of landings and products, long registration form

min payment € 0.99 – 1 day subscription
payments: VISA, MASTERCARD, American Express, Discover, Diners club
Targeting Recommendations: iOS

5. India

Volume growth – 42.6%, EPV growth – 13.0%

WAP WEB ****Chat SOI

Average payout 0.13$
CR 4.3872%
EPV 0.0013$
EPC 0.0072$
Target audience – men 18+
traffic type: WAP+WEB
Number of steps in registration forms – 1

Pros: Quick registration form in 1 step on the product page, registration via Google and Twitter, login without email, localization, language adaptation of the product to the browser language, coin model

Cons: cap restrictions

min payment 9.99$ – 90 tokens
payments: VISA, MASTERCARD, JSB, Discover, Diners club,
Targeting Recommendations: iOS