$151 on Amazon Sweepstakes offer with video traffic

*Case was provided by iMonetizeIt partner.
Affiliate network: iMonetizeit
Offer: 13301 WEB WAP Amazon Prime SOI / DE
Traffic source: ExoClick
Geo: Germany
Costs: $99.83
Profit: $151.2
Hello guys!
I’ve been running traffic from ExoClick for a long time, but usually I work with casual traffic for Dating. Then I had an idea to set aside some budget and test mainstream traffic, maybe video traffic or any other spots that I haven’t tested at ExoClick before. I shared my idea with iMonetizeIt manager – Yehor, and we decided that it’s worth to test Sweepstakes.
After a short market analysis, I decided to test SOI/DOI offers without CC for clarity of the test. Various vouchers (Amazon, Shell, Aldi, etc.) were popular on the market at that time.
As a result, the manager picked up this offer:
13301 WEB WAP Amazon Prime SOI / DE [Redfox] 3.04 EUR
Preview:
Sweeps offer is an exclusive at iMonetizeIt platform, and in addition, the affiliate program already had a tested pre-land. These guys helped me to build a funnel using their Smartlink, so I didn’t waste my time to make the entire funnel.
Preland:
Before that, I had no experience with Sweepstakes, so I took the first creative for this campaign from spay tools (in order to understand the principles and approaches of competitors).
A search result at AdHeart showed some pretty simple video teasers of the “Prime”:
Eventually, video traffic from ExoClick and 2 video creatives were sent to the tests (the second one was made following the example from AdHeart).
What about traffic? The video traffic was great. I decided to cut off “Partner Network” and worked only with Exoclick source, which in turn, consist of tubes, streaming, etc.
In categories, of course, I chose everything except dating or date-related traffic.
There are all formats
I targeted a wide audience and added Germany to the targeting, then excluding Console and Smart TV by devices in order not to buy too much. Also I deleted Linux by OS (I always do this), and prescribed keywords (prime, streaming, movies, film, etc.).
According to the price strategy, we used Smart CPM, and further blocking of zones, etc. were made using postback and Bider Exoclick technology.
Those who worked with ExoClick knows how to check domains and links for various antivirus triggers, etc. They did the same for me and provided a dedicated domain in a couple of minutes. I checked the link before moderation in VirusTotal – everything was clear (I advise you to always check the links before moderation in Exo).
Results
ExoClick
iMonetizeIt
As I said earlier, the entire funnel, including pre-landers, was built on the side of iMonetizeIt, so don’t be surprised that on the screenshot is smartlink. It worked with one specific offer and a specific preland, all non-target was redirected to sweeps smartlink.
Results:
Approximately $100 of the planned budget ($99.83) was spent.
As a conclusion, taking into account extra monetization at iMonetizeIt funnels, I get $251.03
Profit: $151.2 (51.46% ROI).
Summing up, what I have saved?
- domain (provided by network)
- tracker (the whole funnel, along with pre-landers, was built on the side of iMonetizeIt)
- extra monetization (about $15)
Thus, I think this approach as quite promising, because it’s possible to develop new prelandings, test new creatives, send zones to blacklists at Exo, cut down the target, etc.
I hope that next time, I will share the results of new tests, already in-house offers at iMonetizeIt, which they posted in their socials:
14018 WEB WAP Streaming Prime Video CC submit/ DE [Goldenhour] 25.60 EUR
14009 WEB WAP Content Factory – Prime Video VOD CC/WW $19.20
Wish you traffic and high ROI!