How to get traffic for affiliate marketing
How to get traffic for affiliate marketing
The choice of traffic sources for affiliate marketing in 2022 is simply huge. This applies to both paid and free traffic sources. And we will try to briefly list the pros and cons of each traffic source to make it easier for you to navigate the world of partner marketing.
There are free traffic sources in affiliate marketing: SEO, email, newsletters in messengers and social networks, various platforms: blogs and video blogs.
As for paid traffic, there are the following:
- Search traffic, advertising in Google, Yandex
- Traffic from social networks targeted advertising on social networks: Facebook, Instagram, Twitter and so on.
- Mobile — sites, applications, and various banners that are placed on these sites and applications.
- Pops – popunder, clickander, all kinds of tabs that open automatically in a mobile device.
- Video Ads – YouTube and Vimeo and various video ad networks.
- Teaser ads
- Native ads in apps
Paid affiliate traffic allows you to quickly make a test: we came up with a creative, bought traffic, looked at the effectiveness, adjusted the approach, if necessary.
Free traffic does not always allow you to test quickly. In addition, paid traffic is easily scalable: if the link works well, we increase traffic and scale the advertising campaign. The amount of free traffic is very limited.
Free traffic for affiliate marketing
As you know, traffic sources in partner marketing are divided into paid and free. For free traffic sources, investments are minimal, and sometimes you can get absolutely free traffic.
Social networks
Social networks in arbitrage is one of the free traffic sources.
To save time on promotion, affiliates buy accounts and pages. There are buy-sell announcements in telegram channels, affiliate forums, and even freelance exchanges. Before buying, be sure to check if the audience consists of bots. The cheating is immediately visible by a sharp jump in statistics.
TikTok
Affiliates discovered TikTok as a traffic source relatively recently. And it is already being successfully worked into online dating, shopping, nutra, online stores.
The format of this social network is short videos, and only the most important things should be placed in them. Another option for affiliate marketing in TikTok is to transfer traffic to other sites. For example, to Instagram, and from there to the landing page.
We have already said that in partner marketing you need to be creative. And one example of a creative approach is getting traffic from Pinterest. This is a social network where everyone can share their collections of images with others. The flow scheme is about the same as in other social networks: users search for pictures or videos, then see a link in the description and follow it to read the article. And from there it goes to the landing page.
SEO
If you have your own website, you can successfully use the potential of its organic traffic in an advertising campaign. This type of traffic is based on search queries. Therefore, at the first stages, collect queries on the topic of the offer through Google Trends or Wordstat.
Paid traffic sources for affiliate marketing
If you want to quickly scale your advertising campaign, you need to invest in affiliate marketing traffic.
Google Ads
Google Ads is one of the largest contextual advertising platforms.
Launch ads in Google platform is not easy. You will need a trust account. And if you are going to send traffic on the “gray” vertical, you also need to be able to cloak and replace creatives with neutral ones. But coverage, as well as flexible campaign settings, compensates for these shortcomings.
Targeted advertising on Facebook is one of the most popular sources of traffic. This is also true in 2022, despite the massive blocking of advertising accounts. Nevertheless, they successfully work with almost any vertical. The absolute leaders here are e-commerce, nutra. But for a beginner, it will be more difficult to get traffic from Facebook to “grey” offers.
On Instagram, advertising is also configured through Facebook Ads. Here you need a business account – it gives access to the advertising account. But there is another way to work with campaigns. Many owners of promoted accounts on Instagram successfully make money on such advertising. Blogs for promoting offers can be found on exchanges – Sociate, EpicStars, House etc. There is an option to contact the blogger directly.
Teaser networks
Teasers are ad units with clickbait headlines that everyone has probably seen. You can run such ads in teaser networks. The main advantage of teasers as a source is cheap traffic. There is no strict moderation in them, you can work with almost any vertical.
Pushes
Push notifications are notifications that pop up in the corner of the screen. After clicking, the user is redirected to the landing page.
And when you click “Allow” or “Subscribe” the user is added to the subscription database
Like teaser traffic, push traffic is cheap, but it doesn’t always show quality.
Pops
This is pretty aggressive advertising. Classic Pop-Up – an ad that pops up on the page and closes the main content. The user is automatically redirected to the required pages. You can work with pops on any vertical, but “white” advertisers prohibit such a source of traffic.
